In today's globalized world, if foreign trade companies want to gain a foothold in the international market, an efficient and professional foreign trade website is very important. Foreign trade websites are not only a bridge for companies to communicate with global customers, but also the key to improving brand image and sales. This article will take you to understand several key issues that must be known in the process of building a foreign trade website, helping you avoid detours when building a website.

Clarify goals and positioning

Before starting to build a foreign trade website, you must first clarify the website's goals. You have to ask yourself: Is the website for displaying company products or as an online trading platform? Once the goal is clear, the positioning will also be clear. For example, if your goal is to display products, then the design and content of the website should focus on product information and show its advantages and characteristics; if the purpose is to achieve e-commerce transactions, then the design of the payment system and shopping cart needs to be given priority.

At the same time, it is also crucial to identify your audience. Customers from different countries and regions may expect to see different content and design styles when browsing your website. Only by understanding your target market can you ensure that the content and functions of your website meet the needs of potential customers.